FKA TWIGS x NIKE
FKA TWIGS as Creative Director for Nike's newest ad campaign?
We think so.
This collaboration may come off as unexpected to some when you truly think about the usual type that Nike tends to gravitate towards in terms of creative direction, however who's to say that dancers (and we all know Twigs can really get down) aren't equipped to fill this position in a non-traditional sense. It's a fresh take on a athletic wear campaign - inspiring those who aren't necessarily the 'typical' Nike customers. It's encouraging this segemt of dancers to not feel uncomfortable when purchasing Nike clothing if he or she doesn't fit the expected criteria of what a person may consider to be the definition of an athlete . Nike is making sure to cater to all their customers and FKA Twigs definitely brings her unique perspective to this campaign.
What do you guys think about it?